Luxury and Gen Z: A New Era in the Fashion Industry with Willow Hill

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scintillations

28 episodes

6 days ago

Hot takes on what's now and what's next in the business of branding, consumers, and culture.

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Hot takes on what's now and what's next in the business of branding, consumers, and culture.

Marketing

Business

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Luxury and Gen Z: A New Era in the Fashion Industry with Willow Hill

scintillations

26 minutes 52 seconds

2 years ago

Luxury and Gen Z: A New Era in the Fashion Industry with Willow Hill

What's the secret to capturing the hearts and wallets of Gen Z? Join us as we explore their unique relationship with sustainability and how it's shaping their purchasing habits. We dive into the factors influencing their shopping decisions, such as financial maturity and life stage, and discuss how luxury brands are connecting with this demographic. We also touch on the rise of buying used goods and the role of government policy in promoting sustainable business practices.

But it's not just about being eco-friendly; design and customer experience are crucial for a brand's success. In this episode, we learn how slow fashion and second-hand markets are transforming the future of sustainable purchasing, and how companies like Scout Lab are helping brands create fashion solutions that appeal to Gen Z. Don't miss our deep dive into the world of sustainable luxury fashion and the importance of collaboration in creating a truly unique and memorable customer experience.

KEYWORDS: Gen Z, Sustainability, Luxury Fashion, Shopping Habits, Financial Maturity, Used Goods, Customer Experience, Slow Fashion, Second-Hand Markets, Government Policy, Corporate Action, Design, Innovative Solutions, Eco-Friendly Solutions, Accessible Fashion, Scout Lab, Sustainable Fashion Agency, Sustainable Fashion Solutions, Successful Sustainable Fashion Brand

More about Willow:

Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-founder of the creative agency, Scout Lab, her work spans from sustainable fashion to ESG and tech. Scout Lab was recognized as 2023's Purpose-driven agency of the year. Prior to Scout Lab, she built and scaled Airbnb's global brand bringing a local and sustainable perspective to travel through the sharing economy. Willow speaks on building brands designed for the next generation. Her work has been featured by Forbes, The Disney Channel, Ad Week, Nylon, Rolling Stone, and the Dieline.

ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com

Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.