Untapped Opportunities in Women's Health: A Deep Dive into Perimenopause with Meghan Hardy
In this eye-opening episode, I'm joined by marketing consultant Meghan Hardy, who works with female-focused brands and has experience in the menopause space. We uncover the often overlooked range of symptoms associated with shifting hormones during perimenopause, which can begin in a woman's 30s or 40s, and explore how brands are responding to this critical yet underserved market by tackling multiple symptoms.
Listen in as Meghan and I discuss the importance of understanding inflammation and insulin resistance in addition to hormone imbalance, and how a holistic approach is essential for addressing the needs of women in perimenopause. We also dive into the potential for investment in menopause products and the unique challenges faced by brands in reaching and educating this audience. Don't miss this informative and insightful conversation about an area of women's health that deserves more attention and investment!
KEYNOTES: Menopause, Perimenopause, Hormone Imbalance, Inflammation, Insulin Resistance, Female Brands, Messaging, Education, Consumer Segments, Lifestyle, Supplement Use, Holistic Approach, Targeting, Balancing Hormones
ABOUT MEGHAN: Meghan Hardy is the founder of Happening Ideas, where she helps female-focused direct-to-consumer brands kickstart efficient growth through marketing and ecommerce strategies. Prior to founding Happening Ideas, she led marketing for emerging business units at Amazon; her two decades of experience also include work with brands like Nutrafol, ZitSticka, Splendid Spoon, and Kitsch, to name just a few.
Links:
https://www.linkedin.com/in/meghanhardy/
https://www.happeningideas.com
ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com
Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.