This week, I sit down with Anthony “Staz” Stazicker, former Royal Marine and Special Forces operator turned entrepreneur and co-founder of ThruDark, one of the UK’s fastest-growing technical outerwear brands.
After more than a decade in the military, Staz left behind the structure, purpose, and intensity of Special Forces life to start from scratch. What began as an idea between two former Marines has become a global brand built on authenticity, resilience, and relentless standards.
In this bite-sized episode, Staz shares how he applied the lessons from combat to business — how to stay disciplined when motivation fades, why routine beats inspiration, and what it really means to take a leap of faith.
If you’ve ever found yourself stuck, overthinking, or struggling to start, this is the 10-minute reset you need.
Key Takeaways:
Discipline Builds Momentum: Success rarely comes from motivation. It comes from showing up every day and sticking to the plan.
Break Challenges into Small Wins: Whether in the military or in business, progress comes from breaking goals down into manageable steps.
Plan, Prepare, Execute: Treat your business like a mission. Preparation and structure give you clarity when things get tough.
Accountability Over Excuses: Structure your day with intention. The smallest habits compound into lasting results.
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