Rebranding a company is rarely neat, and James Clark makes that clear in this conversation. He talks through the pressure of changing a long established name, the internal tension that came with it and the need to build something that reflects future ambition rather than past comfort.
His breakdown of stakeholder alignment, intellectual coherence and disciplined decision making gives founders a practical view of how to manage identity change at scale. It is a calm and honest look at the work behind a brand that now represents a fast growing venture capital firm with global reach.
Guest note:
James Clark is the Marketing Director at Molten Ventures, known for leading one of the most complex rebrands in European venture capital.
Key Takeaways
A rebrand must reflect where the organisation is going, not where it has been.
Stakeholder alignment matters more than visual design.
Intellectual coherence gives a brand long term strength.
Risk is part of the process but it must be managed with structure and clarity.
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