In this episode, Alex Mikhailovsky, a medically retired Army veteran, discusses his journey to founding Organic Grit, a CBD company tailored for veterans. Alex shares the how they're overcoming challenges with the legal landscape of CBD and the strategies that have fostered Organic Grit's growth, including using customer education to drive customers down funnel. Expect to learn the importance of a clear mission, the benefits of starting with a niche market, and the power of word-of-mouth and customer education in building a successful brand.
Organic Grit 00:00 Introduction to Life-Changing Transformations 00:15 Understanding the Survey and Product Recommendations 00:22 Military and Mental Health Challenges 00:31 Defining Scuttlebutt and Introduction to Alex 01:03 Alex's Background and Military Experience 01:21 The Birth of Organic Grit 02:43 Challenges and Stigma in the Military 04:08 Early Customers and Business Transition 05:08 Ensuring Quality and Transparency 10:00 Marketing Challenges and Strategies 14:02 Customer Service and Community Building 16:56 Advocacy and Legislative Efforts 31:36 The Importance of Customer Feedback 32:43 Subscription Model and Future Plans 34:56 Struggles and Lessons Learned 40:47 Conclusion and Call to Action
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The Scuttlebutt Podcast - The podcast for veteran owned businesses. Show host, Brock Briggs, talks with veteran owners and operators about specific tactics they're using to start, buy, and grow business. Get the tactics, templates, and case studies from the conversations for free at https://www.scuttlebuttpodcast.co/.