Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
202 episodes
2 weeks ago
The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where home robots order products without ever seeing a website. What does an SEO or business owner do when the user interface is gone? This is a must-listen for anyone building a career on the web.
And OH YEAH, this episode was edited by an app that I created in AI Studio's build feature. It actually worked!
Comment here in Marie's community: https://community.mariehaynes.com/posts/drafts/the-future-of-seo-agentic-ai-new-podcast-episode
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The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where home robots order products without ever seeing a website. What does an SEO or business owner do when the user interface is gone? This is a must-listen for anyone building a career on the web.
And OH YEAH, this episode was edited by an app that I created in AI Studio's build feature. It actually worked!
Comment here in Marie's community: https://community.mariehaynes.com/posts/drafts/the-future-of-seo-agentic-ai-new-podcast-episode
Navboost - Understanding this system changes how we do SEO.
Search News You Can Use - SEO Podcast with Marie Haynes
11 minutes 39 seconds
1 year ago
Navboost - Understanding this system changes how we do SEO.
Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing.
Mentioned in this video:
Blog post on Navboost by Marie:
https://www.mariehaynes.com/navboost/
Marie's workbook:
https://www.mariehaynes.com/gemini-era-seo/workbook/
Marie's book:
https://www.mariehaynes.com/gemini-era-seo/book/
Pandu Nayak testimony:
https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf
Douglas Oard testimony:
https://thecapitolforum.com/wp-content/uploads/2023/11/U.S.A.-et-al-v.-Google-LLC-Nov-15-2023-Bench-Trial-Day-41-Morn-Sess-Transcript.pdf
Rand Fishkin's post on the API files:
https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
Cyrus Shepard's Moz article about Google patents involving clicks:
https://moz.com/blog/click-based-seo-engagement-signals
Google's announcement of the March core update:
https://developers.google.com/search/blog/2024/03/core-update-spam-policies
Google describing how the core update involved architecture changes and bringing in new signals:
https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070
Search News You Can Use - SEO Podcast with Marie Haynes
The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where home robots order products without ever seeing a website. What does an SEO or business owner do when the user interface is gone? This is a must-listen for anyone building a career on the web.
And OH YEAH, this episode was edited by an app that I created in AI Studio's build feature. It actually worked!
Comment here in Marie's community: https://community.mariehaynes.com/posts/drafts/the-future-of-seo-agentic-ai-new-podcast-episode
