In this episode, Gully Flowers sits down with James Kuczynski, Global Senior Creative Director at Duolingo, to unpack how one of the world’s most recognizable brands keeps creativity playful—and performance high. From the viral “Dead Duo” campaign to the way Duolingo uses social media as a storytelling engine, James shares how fun fuels innovation, why risk is part of the job, and where he thinks brand strategy is headed next.

You’ll hear:

• Why “fun” is Duolingo’s not-so-secret growth engine

• How to balance creative freedom with process

• Lessons from the “Dead Duo” campaign

• How audience sentiment shapes brand messaging

• The future of authentic, platform-native marketing