Billy Bohan Chinique, VP of Marketing and Digital Innovation at Virgin Voyages, joins us to talk about the future of travel, fashion, AI, and brand storytelling.

He shares how he went from call-center sales to designing digital experiences, how he ended up styling Sir Richard Branson, and why showing up as your real self became an accelerant for his career.

We get into Jen.AI, the Jennifer Lopez campaign that pushed AI before it was cool, the making of Virgin’s AI-powered mermaids, the shift toward creators, and why “brand as operating system” is the only approach that still makes sense.

If you care about creativity, travel, leadership, or the next frontier of marketing, this is a conversation worth hearing.

Chapters:

00:00 Styling Richard Branson

02:10 Fashion and authenticity

03:55 Breaking into travel

06:50 Building Virgin Voyages’ digital platform

11:05 The origin of Jen.AI with J.Lo

16:00 AI-powered mermaids

19:50 Brand as operating system

26:20 The new creator economy

32:00 Talent, hiring, and AI literacy

36:20 Becoming an AI-native company

39:40 Billy’s legacy