Sadira Furlow’s career is a study in reinvention, from Pepsi’s viral Super Bowl moments (Puppy Monkey Baby, anyone?) to leading global brand and communications at Tony’s Chocolonely. In this conversation, she joins Gully Flowers and Kerrie Finch to talk about trading scale for soul, humor as activism, and what it takes to make ethical storytelling irresistible.
She opens up about:
Her journey from aspiring orthopedic surgeon to Adweek Brand Genius.
How Tony’s turned a chocolate bar into a global protest.
Why discomfort is a compass for growth.
The line between AI as a tool and AI as a crutch.
And what “radical transparency” really looks like in business.
A vivid, funny, deeply human look at how creativity, conscience, and curiosity collide.