Summary

In this conversation, Gully Flowers talks to Joey Camire, CEO of Sylvain, who shares insights on creativity, conflict, and the importance of social responsibility in business.

They discuss his journey from neuroscience to founding a strategy and design firm, the impact of high-profile projects, and the significance of B Corp certification.

Joey emphasizes the need for diversity and inclusion in the workplace and offers advice for new graduates entering a challenging job market. He also highlights the importance of writing and communication in enhancing one's thinking and creativity.

Takeaways

• Conflict can lead to better outcomes if approached respectfully.

• B Corp certification for consultants
• Diversity in teams enhances creativity and problem-solving.
• Writing improves thinking and communication skills.
• Physical movement can enhance focus and creativity.
• Engaging with diverse ideas fosters innovation.
• It's important to call out hypocrisy in the industry.

Chapters

00:00 Introduction and Background of Joey Camire

00:23 The Importance of Strategy and Planning in Advertising

02:30 Founding Sylvain and Early Experiences

05:21 High-Profile Projects and Achievements

08:03 The Genesis of the Impact Report

08:55 B Corp Certification and Its Significance

11:46 Navigating Challenges in Professional Services

14:43 The Open Letter and Its Context

17:31 Cultural Relevance in Marketing

20:34 Conclusion and Reflections on Impact

28:02 Core Values and Company Culture

34:28 Navigating Career Challenges for New Graduates

39:25 The Importance of In-Person Engagement

47:00 Creative Processes and Personal Growth

50:04 Legacy and Being a Good Person