Your content is only getting views from your friends, your family, and the bands you are playing with. If that sounds familiar, this conversation will help you think more clearly about why strangers are not sticking and what needs to change at the brand and strategy level.
This week on Secrets From The Scene, I sit down with Thomas Sticha, a Saint Paul artist with a background in product marketing, branding, and websites. Thomas toured as a keyboardist before going solo, and he recently started Country-oke, a live band country karaoke night that turns casual participation into community. We focus on principles and mindset more than step-by-step tactics: how to frame your brand, how to think about cold audiences, and how to design touchpoints that make sense.
In this episode, we get into:
What you will learn:
For musicians:
If you are getting views but not fans, this episode offers a cleaner mental model for brand and audience building. No templates, just a practical way to think about what you are promising and how a stranger encounters it.
Full show notes, links, & mentions
Interested in working with us on your next song?
👋 https://helvigproductions.com/letsconnect
Connect with the Guest:
🔗 https://www.thomassticha.com/
🔗 https://www.instagram.com/sticha
🔗 https://www.tiktok.com/@thomassticha
Featured Song:
"Bozeman" by Thomas Sticha
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🎙️ Brought to you by Helvig Productions
Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.
🙏 Thank You
This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.
Theme Music: "Thankful" Courtesy of LUEDVIG