In this episode of Take the Stage, Brad Bialy sits down with Mark Whitby to explore how recruiters can escape the feast-or-famine cycle by building signature solutions, refining their target market, and creating a consistent, multi-channel approach to winning business. About the Guest Mark Whitby is the host of The Resilient Recruiter podcast and one of the most respected business coaches in the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries, helping many double or triple their billings and guiding firms to scale from small teams to hundreds of employees. He specializes in helping recruiting firm owners create consistent, predictable growth. Key Takeaways Stop selling recruitment—start selling solutions. Focus is a superpower in business development. Differentiation without value is meaningless. You never outgrow the need for marketing. Success comes from constant, deliberate improvement. Timestamps [00:13] – Why recruiters must stop selling recruitment.[02:40] – The three tests of a signature solution.[05:23] – Why many firms struggle with differentiation.[08:56] – How top recruiters keep innovating in 2025.[15:31] – Defining your market niche and dream 100.[19:04] – The power of segmentation over personalization.[22:27] – Building a multi-channel outreach strategy.[26:13] – Why multi-channel is essential in 2025.[32:23] – Breaking free from feast-or-famine cycles.[36:58] – Why you should never stop marketing. About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: bit.ly/Bialy30 For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at BenefitsInACard.com.