Sean Carroll and James Batey, owners of Rebuild Health and Fitness, Brisbane, QLD, Australia, thought their business relied too much on their own efforts. They were always on the gym floor, or finding and signing up clients, and otherwise IN the business all the time. 

The good news was they were making money. But there were no systems and the business wasn’t organized. They came to NPE for clarity, systems, and organization. 

With NPE, one of the first things they realized was their ideal client avatar needed adjustment. Professionals with children became the new client avatar. 

They rebranded the business and changed their programming to provide massive value to professionals with children. Client retention went way up, and they were able to charge more for their services. 

When COVID-19 hit, instead of shutting the business down, they saw it as a huge opportunity. 

They installed a new sales system and made premium offers to their new ideal clients. When Sean and James reopened their business, they signed up 38 people in the first month and their business grew 140% from the previous 12 months (even during COVID-19).

In this episode, you’ll learn:

1. How Sean and James started their journey as studio/gym owners
2. The importance of getting a clear vision of who you want to serve
3. How aligning your messaging and programming to an ideal client attracts more of the best people and allows you to serve them better
4. How getting disciplined about numbers leads to higher levels of success
5. How they recognized their strengths and leveraged them as leaders 
6. How they decided to shift their focus during COVID-19 and took massive actions for re-opening
7. How having a business coach made a difference in their journey to success
8. And much, much more ... 

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