Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
What does it take for a brand to rise from being “one of many” to becoming “one of one?”
Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand success.
From an almost career-changing decision in the beer industry, to insights learned at a bagel chain, to a night spent in a retirement home — every story reveals the same truth: great brands begin with knowing the customer deeply. There is no faking it.
This episode dives into how to think like your customer, feel like your customer, and act in ways that create meaningful emotional connection — not just transactions.
Key takeaways for this episode include:
Three kinds of brands: One of many (forgettable), One of few (considered but ignored), One of one (loved)
Start with humility: Admit you are not the customer — but you can learn to know and serve them.
Be, Think, Feel, Act like your customer: The mindset for every brand leader who wants to build real connection.
Go for the customer’s heart (not the wallet): When you truly know your customer, you can connect with them.
See more episodes at https://www.secretstowinbig.com
Secrets to Win Big With Arjun Sen
Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
