Raj is CEO and co-founder of Blueflag, which helps ensure developers only have the access permissions needed for their roles, reducing risk of excess exposure. Raj started his career as an engineer and then in marketing at Adobe and VMware before taking on a COO role at Cloudknox, which they later sold to Microsoft. Raj took his lessons from working with identity at Cloudknox and applied them to designing Blueflag while paying attention to the nuanced differences for the development lifecycle. In the episode we discuss his core tenets of successful marketing in cybersecurity, the promise and challenges of cloud infrastructure entitlements management, the value of his time as an entrepreneur in residence, and how he has constantly reevaluated strategy at Blueflag informed by his previous experience.