In this episode of SEEN. KNOWN. PAID., Marina Girgis explains why leaning solely on educational content can backfire and leave you feeling caged in your business. She breaks down how to move beyond “quick wins” and “how-tos” and why integrating your personal story, unique perspectives, and personality into your brand is key to standing out, building client loyalty, and avoiding burnout. Tune in to discover how to pivot-proof your brand and finally start attracting clients who love you for who you are—not just what you teach.
Ready to unlock a new level of success? Tune in to learn how to connect with your inner guide, make aligned decisions, and find joy in your business.
Ready to rebrand & show up as an authority in your business?
Apply for Marina’s Done-for-you offer “Brand Evolution"
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Connect with Marina:
IG: @vivaciouslymarina
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Intro
00:00:00 - Why educational content alone isn’t enough
The Problem with Educational Content
00:02:00 - Competing with millions (and ChatGPT)
00:03:00 - Moving from free resource to thought leader
Client Success Story
00:03:30 - Senya’s transformation: From stuck to authentic
00:04:00 - Expanding her brand beyond services
Avoiding Pitfalls
00:05:00 - Why ChatGPT can’t replace you
00:05:30 - Standing out vs. adding to the noise
00:06:00 - Building a pivot-proof business
Wrap-Up
00:06:30 - Infuse your story and spicy POVs