Fans of 2D groups and 2D music project dread this conversation: a project or group ending.

But one thing is the project or group ending when they are in a negative trajectory - be it popularity, quality of the music or interest about the project or group - and another is ending on a high and being remembered for all the awesome things they did and how amazing they sounded.

In this episode, let me share when I think is the right time to end a 2D music project or group and give you some arguments from the business, marketing, storytelling and fan perspectives.This is an unscripted episode of the podcast.