In this episode of the Selling In Europe podcast, we step into the evolving world of direct selling with industry luminary Bob Parker. Bob has vast experience in the direct selling sector and is recognised in the DSA Hall of Fame.

Fresh from the Direct Selling University (DSU) event in Amsterdam in this chat with host Diane Sealey, Bob talks about the strategic shifts, emerging trends and opportunities, and core values that are propelling direct selling into an exciting new era. From attracting Generation Z to building resilient customer relationships in a post-pandemic, digital-first landscape.

During the conversation, Bob also shares insights into the industry white paper that Meridian MMI has created to support and share knowledge within the sector. The white paper is free to download from the Meridian website.

The document has been praised for its simplicity and clarity, outlining trends within the industry and the strategy and tactics required to stay in step with the new digitally dominated world, without sacrificing the best aspects of relationship-based sales.

The download link to the Meridian MMi White Paper is here

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