In this episode of Selling in the Paddock, Georgia sits down with Bonnie Jupp from Regen WA — a passionate advocate for regenerative agriculture and natural capital. Based in Perth but deeply connected to her farming roots in Northampton, WA, Bonnie shares her story of how a love of nature, a family legacy of mixed farming, and a drive to make a difference led her to a career at the intersection of environment and agriculture.
Together, Georgia and Bonnie unpack:
🌱 The evolving meaning of regenerative agriculture — and how it’s about improving, not polarising.
🤝 Why listening and having “two ears and one mouth” might be the most underrated leadership skill in ag.
🫖 The power of a simple cup of tea in building trust, collaboration, and community in the paddock.
💰 The real-world funding and perception challenges in regen ag — and how WA farmers are leading change.
📊 How measuring natural capital is helping verify the impact of sustainable practices.
💬 Advice for emerging leaders on finding their voice, asking the “dumb” questions, and building genuine relationships.
From storytelling and soil health to collaboration and curiosity, this conversation highlights what happens when passion meets purpose in Australian agriculture.
🎧 Tune in to hear how Bonnie and the team at Regen WA are helping the industry move beyond buzzwords — one conversation (and one cuppa) at a time.
#SellingInThePaddock #RegenerativeAg #LeadershipInAg #WomenInAg #RegenWA #AgricultureAustralia