The real estate market is shifting, and the question is whether you’re prepared for what comes next. In this episode, we break down how changes in interest rates, Federal Reserve policies, and overall housing demand will shape the next cycle. Kelly explains why it’s critical for agents to focus on the market ahead rather than getting stuck in today’s slowdown, and how building consistency in your business now will position you to thrive when activity picks up. From staying disciplined with social media and database outreach to keeping the right mindset when transactions feel scarce, this episode offers clear strategies to help you gain momentum and capture market share. Whether you believe the upswing will come in early 2026 or later, one thing is certain—agents who prepare today will be the ones who dominate tomorrow.
Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com
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Kelly Cook, MBA
Cook & Associates, PC
REAL Broker
14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260
480-442-9868
kelly@cookandassociatesaz.com
CookandAssociatesAZ.com