In this episode, we break down the Gold Brick, a simple but powerful script that helps real estate agents turn almost any phone conversation into a long-term database contact. You’ll learn how to handle calls with past clients, cold prospects, and sphere contacts, how to ask the right final question to stay in their world, and how to nurture relationships through value-driven follow-up. If you want to improve your prospecting, build a stronger database, and enter 2026 with momentum, this episode gives you a practical framework you can apply today.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com