In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
How HubSpot Helps Small Businesses Consolidate Disparate Tools with Michelle Benfer Part 2
Selling Saas
20 minutes 6 seconds
2 years ago
How HubSpot Helps Small Businesses Consolidate Disparate Tools with Michelle Benfer Part 2
In this episode of Selling SaaS, Michelle Benfer discusses the challenges tech founders face when it comes to implementing go-to-market strategies and integrating different systems. They explore the importance of having a unified platform like HubSpot and the resistance some founders have towards adopting new technology. Michelle explains how their sales approach varies depending on the company's stage and size. They emphasize the role of HubSpot in helping smaller businesses transition from disparate tools to a more mature CRM system.
Michelle also emphasizes the importance of focusing on fewer things and excelling at them rather than attempting to do everything. They mention that in their role overseeing multiple teams, they have come to appreciate the value of simplicity and reducing clutter and noise. They stress the need to share best practices and successful strategies, so that others don't have to reinvent the wheel. By focusing on fewer things, they believe it allows for a more streamlined and efficient approach to business.
Selling Saas
In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
