In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
How to Maximize your ROI with One Simple Step: Segmentation with Duane Dufault
Selling Saas
8 minutes 15 seconds
2 years ago
How to Maximize your ROI with One Simple Step: Segmentation with Duane Dufault
In this episode, Duane Default discusses the importance of segmentation, data, and revenue operations (rev ops) in building a successful B2B SaaS business. Duane emphasizes the importance of collecting the right information from prospects and customers to drive specific types of business and optimize marketing campaigns. He explains that by understanding the makeup of existing customers, businesses can prioritize their sales funnel and optimize their marketing efforts to attract more of those customers.
Duane suggests adding forms to the website, including segmented questions in trials, and collecting information through asset downloads to gather relevant data. By analyzing the information collected, businesses can identify which marketing campaigns are driving certain types of traffic and determine their effectiveness in converting prospects into customers. This allows them to make informed decisions about which campaigns to continue and which ones to stop.
Selling Saas
In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
