In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
Importance of Asking the Right Questions and Sales Strategies in Enterprise Sales Insights from Jordan Kennedy Part 1
Selling Saas
20 minutes 34 seconds
2 years ago
Importance of Asking the Right Questions and Sales Strategies in Enterprise Sales Insights from Jordan Kennedy Part 1
In this episode of the Selling SaaS podcast, host Duane Dufault interviews Jordan Kennedy, Senior Vice President of Revenue at Botify. Jordan shares his career journey, starting in finance and eventually transitioning to the tech industry. He discusses his experience at BounceX, where he played a key role in scaling the company's sales team and driving significant revenue growth. Jordan also provides insights into his current role at Botify.
Jordan emphasizes the importance of intellectual curiosity and understanding the client's business in order to ask the right questions. They mention that when speaking to an executive, it is crucial to have a deep understanding of their business and industry, including their seasonality and specific challenges. By demonstrating this understanding, sellers can ask more relevant and tailored questions that will resonate with the executive.
He also highlights the importance of doing homework on the client's website before engaging in a conversation. They suggest analyzing the client's website and identifying any potential issues or areas for improvement. By uncovering specific insights about the client's website, such as low organic traffic for important product pages, sellers can ask targeted questions that address these issues. This shows the executive that the seller has done their research and is genuinely interested in helping drive value for their business.
Selling Saas
In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
