In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
The Key to Increasing Conversions and ACV in a PLG Saas Company
Selling Saas
17 minutes 32 seconds
2 years ago
The Key to Increasing Conversions and ACV in a PLG Saas Company
In today's episode, Duane Dufault discusses the importance of a product-led growth strategy for B2B SaaS companies. He emphasizes the need for good data tracking and explains how to translate that data into actionable insights for a sales team.
Duane highlights three key things that a salesperson needs to see within a product-led growth strategy: where the lead came from, when the lead reached out, and what actions the lead has taken within the product.
He explains how this information helps salespeople tailor their approach and guide prospects through the onboarding process effectively. The goal of this episode is to help you learn how to make any PLG strategy successful, minimize tools to get it done, and use Hubspot to make it happen.
Selling Saas
In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.
