In this episode, Pasha Irshad emphasizes the importance of early communication and pushing back with clients to address the need for change and achieve desired results. As a consultant or agency, it is crucial to let clients know that their current approach may not be effective in reaching their goals. Pasha highlights the role of consultants in helping clients move forward and make necessary changes. However, Pasha acknowledges the challenge of finding the right balance between ambitious design ideas and easily understandable technical explanations. It is important to communicate the need for change without overwhelming the clients. Furthermore, the episode emphasizes the significance of having visibility and communication across departments to understand the customer journey. Consultants and agencies should incorporate insights into the entire customer process rather than focusing solely on solving specific problems within one part of the company. While this understanding may lengthen the sales cycle, it is crucial for achieving success.