Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)

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Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

108 episodes

6 days ago

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

All content for Selling the Cloud is the property of Mark Petruzzi, KK Anderson, Paul Melchiorre and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Technology,

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Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)

Selling the Cloud

59 minutes 24 seconds

2 months ago

Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)

In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling. The conversation dives deep into what separates average sales teams from AI-empowered ones—and it’s not the tech itself. It’s the thinking. The panel explores how smarter questions, better hypotheses, and trust-driven selling can transform AI from a productivity tool into a true strategic partner. They share real stories from the field: how AI predicted buyer shifts before humans saw them, how teams replaced pipeline calls with signal-driven insights, and how great sellers now act like the CEOs of their own territories—with AI as their superintelligence. Whether you’re a CRO, RevOps leader, or AE curious about where to start, this session shows how to go beyond surface-level prompting and turn AI into an amplifier for strategy, trust, and results. What You’ll Learn: • Why AI transformation in sales is not about technology—it’s about better thinking and sharper questioning • The “value hypothesis” framework for creating AI-assisted prep before every customer meeting • How leading teams like Pest Share use AI to forecast, coach, and prioritize deals in real time • What happens when sales leaders replace pipeline reviews with AI signal reviews • How to coach teams to trust and collaborate with AI rather than resist it • Why the best sellers now operate like CEOs of their own pipelines—and how AI makes that possible Featured Speakers: • Mark Petruzzi – CEO, Accelerant Growth Solutions (AGS) • KK Anderson – Co-Founder, Accelerant Growth Solutions (AGS) • Scott Stollwerk – Chief Sales Officer, Pest Share • Gabriella Koenig – Moderator, Collective[i] Key Topics: • Prompting for insight vs. prompting for confirmation • From search to strategy: moving beyond AI as a shortcut • Trust, empathy, and human connection in the AI era • Smarter forecasting and self-coaching with collective data • Building AI-driven sales cultures that embrace change #SellingTheCloud #GetAGS #ReimagineGrowth #AIforSales See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.