Meet Fiorella Cardenas, HubSpot's Senior Head of Direct Sales for Emerging Markets/Latin America. In this episode, Fiorella shares some of the differences between selling to the American market and the LatAm market, and how to best approach each region.

Fiorella gives the hot take that rather than focusing on the flaws of your competitor, it's better to really dig deep into how HubSpot can best help your prospects- in other words, put your consulting cap on!

We wrap up the episode with Fiorella's takeways on how to ace your discovery. So grab your pen and paper and get ready to take notes!

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WHAT IS DIGIFIANZ?

Digifianz is an award-winning HubSpot Elite Partner. At Digifianz, we believe in the transformational power of humanizing business relationships. We believe driving honest, open conversations with prospects, and constantly providing them with value before they've ever bought anything, ultimately leads to better sales and a happier & loyal customer base. That's why we help companies grow with a people-first mentality & strategy.