#81 How to Build Sales Enablement That Actually Drives Behavior Change

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SellMeThisPen podcast

SellMeThisPen

94 episodes

1 week ago

At SellMeThisPen, we help sales leaders transform team performance without adding headcount or management overhead ✨ Our AI roleplay and coaching platform enables your reps to practice with realistic scenarios tailored to your use case, then receive personalized feedback after every interaction - real client calls or AI simulations. In this podcast, SMTP's CEO and founder Michael Ocean is having conversations with top sales leaders and enablement experts to explore what it really takes to drive performance across go-to-market teams.

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#81 How to Build Sales Enablement That Actually Drives Behavior Change | Nina LaRouche on SMTP Pod

SellMeThisPen podcast

43 minutes 50 seconds

2 months ago

#81 How to Build Sales Enablement That Actually Drives Behavior Change | Nina LaRouche on SMTP Pod

About the episode:

In this episode, Michael and Nina dive into the realities of building enablement programs that actually drive behavior change and business impact. They explore why manager buy-in is crucial for sustainable success, how to design programs that stick beyond the initial rollout, and share a real case study of a career development program that achieved 70% promotion success through strategic champion building and peer-to-peer learning.

About the guest:

Nina LaRouche is a seasoned enablement leader with over a decade of experience who has built programs from the ground up across companies like ExactTarget (acquired by Salesforce) and Bazaarvoice, where she led a team of seven practitioners through tremendous company growth. Starting her career as an educator before transitioning into 15 years of sales, Nina combines her teaching background with deep sales experience to create impactful enablement programs that drive measurable business results and sustainable behavior change.

Where to find Nina LaRouche:

LinkedIn: https://www.linkedin.com/in/ninalarouche/

Where to find Michael (Founder & CEO @ SellMeThisPen AI):

Email: ⁠⁠michael@sellmethispen.ai⁠⁠

LinkedIn ⁠⁠https://www.linkedin.com/in/michaelocean/⁠⁠

Try SellMeThisPen AI @ ⁠⁠https://www.sellmethispen.ai/⁠⁠

🌟 SellMeThisPen AI is the only all-in-one AI sales coaching platform that helps sellers in every step of their journey.

Before client calls - Role-play realistic sales conversations with AI to perfect your pitch and practice objection handling, without burning precious leads.

During client calls - Receive real-time guidance to handle objections consistently and get reminded to ask the right questions so you can win deals faster.

After client calls - Get unbiased feedback so you can improve next time. And it doesn't stop there—SMTP takes care of your notes and CRM updates so you can focus on selling instead of admin work.