This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
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This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
This week, Jamie and James tackle a few email marketing myths and give you their take (with a BS score included). They cover these myths: “It’s better to send your email on a Monday rather than a Friday.” “Including emojis will always improve my open rate.” “Recipients will get angry if you miss an email.” “Boring-looking emails get less engagement.” “Sending to fewer than 100 people is pointless.” Listen in and get your myth-busting...
Send Better Emails
This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
