This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
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This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday. In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics. Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit s...
Send Better Emails
This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use e...
