What's the perfect email cadence? Daily, weekly, or just when you have something to say?
In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand.
They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes.
EP 57: How often should you really email your list?
Here's what we're diving into:
- Daily vs. weekly vs. campaign-based sending (and what actually works)
- A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue)
- Why open rates and unsubscribes matter less than you think
- 5 factors that determine the right cadence for your brand
- How to segment your list by frequency without overwhelming subscribers
- The “steady + burst” strategy top brands use to scale email without burnout
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
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00:00 Welcome to The Show
04:40 Pros and Cons of Daily Emails
07:00 Who Should Send Weekly (and Why)
08:35 Campaign-Only Sending: When It Works
10:20 Real-World Cadence Test: 2x vs 5x Per Week
14:00 Unsubscribes, Open Rate Myths & What Actually Drives Revenue
18:40 5 Factors That Determine the Right Cadence
22:00 Segmenting by Frequency (VIPs vs Unengaged)
23:15 Smart Suppression & Total Email Count
25:00 Red Flags That You're Over-Sending
28:30 Your Email Cadence Optimization Playbook
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy Kim at:
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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!