Most brands blow their budget on BFCM and then ghost their best customers.
In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy.
They share the campaigns to send, the exact follow-up timing, and 5 post-BFCM metrics to track to keep your Q4 profitable after the sale.
EP 58: Don’t go silent after BFCM (Here’s what to send next)
Here's what we're diving into:
- Why second purchases are the key to post-BFCM profitability
- The biggest mistake brands make after Black Friday
- A 4-stage post-purchase flow: onboarding, education, bridge offer, nurture
- 5 plug-and-play campaigns to send right now
- The metrics that matter: time-to-second-purchase, flow conversion, and more
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox
______
00:00 Welcome to The Show
03:56 The Importance of Recency, Intent, and Volume
07:37 Common Mistakes Brands Make Post-BFCM
12:50 Stage One: Onboarding Emails
14:16 Stage Two: Educational Content
15:29 Stage Three: The Bounce Back Offer
17:40 Stage Four: Long-Term Nurture
18:49 Effective Email Campaigns
23:48 Metrics to Track Post BFCM
28:56 Final Recap and Closing Remarks
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!