EP 62: The secret behind the click and why click tracking is so important

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Send It!

62 episodes

1 day ago

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 62: The secret behind the click and why click tracking is so important

Send It!

34 minutes 1 second

6 days ago

EP 62: The secret behind the click and why click tracking is so important

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.

In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your decisions.

Jimmy and Chase share a clearer framework for identifying click quality, improving attribution, and optimizing for real engagement; not just vanity numbers.

Plus, we introduce eClickTrack, our new link-tracking tool built for ecommerce brands who want to see real, human engagement, not bots.

EP 62: The secret behind the click and why click tracking is so important

Here's what we're diving into:

- The 4 types of clicks (and how to spot them)

- How bot clicks inflate your metrics (and how to fix it)

- The psychology behind high-value clicks: curiosity, urgency, value, and design

- What your ESP isn’t telling you (and how to get better attribution)

- A 6-part playbook to improve your click quality and conversions

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

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00:00 Welcome to The Show

02:08 Deep Dive into Clicks

05:04 Types of Clicks Explained

07:45 Driving High-Quality Clicks

13:12 Challenges with Click Data

15:39 The Problem with Bot Clicks

17:01 Common Email Marketing Mistakes

19:58 Key Features of E Click Track

26:06 Optimizing Click Quality in Email Campaigns

28:59 Final Thoughts and Recommendations

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond