This is the title of a report from Telesemana that was the starting point of my conversation with Rafael Junquera, Editorial Director at Telesemana. We went back to what telecom was 20+ years ago and eventually arrived at the present, tracking the transition from explosive growth to a mature revenue environment and the impressive progress in technology and societal benefits that continues unabated. What does this tell us about the revenue potential of the new D2D services? Will the increasing competition among satellite operators drive down revenues, as happened in cellular networks? How could satellite operators avoid this fate? Value-added services may help, but how should they price them? Should it be based on the cost to provide a service or its perceived value? Can AI help them in charting this territory? You can get Rafa’s report here. More on Senza Fili at https://senzafili.com Sign up for the mailing list at https://senzafili.com/senza-fili-mailing-list/ to receive invitations to Sparring Partners events and updates on what we do.