In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact. Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success. The conversation covers essential metrics to track progress, the value of A/B testing to optimise conversions, and how to stay ahead of future trends, including the impact of AI on SEO. Tune in to master the art of e-commerce SEO and elevate your strategy to the next level.