In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores. We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity. We also dive into Identifying and fixing common tracking issues Navigating data discrepancies across platforms Analysing multi-channel performance with clarity Building custom dashboards for better reporting Using SEO data to drive strategic business decisions Whether you’re launching a new ecommerce site or optimising an established one, this episode will help you turn create meaningful actions that supports long-term growth through data.