Product variants can make or break your ecommerce SEO. In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences. We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows. You’ll also hear: When to separate or group product variants How to avoid cannibalisation Tips for multilingual and international stores The role of AI in future-proofing your product setup Whether you're launching new products or cleaning up an existing catalogue, this episode will help you get your variant strategy on track.Get in touch with Nikki:Website: https://www.nikkihalliwell.com/ LinkedIn: https://www.linkedin.com/in/nikkiroseh/