The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads. In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence. The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical authority. Flavio also highlights common mistakes and shares practical advice for developing a content strategy that drives results. Whether new to SEO or looking to refine an existing approach, listeners will gain valuable insights to improve their store’s visibility and attract the right audience. Get in touch with Flavio: Website - https://www.swatseo.net/  Linkedin - https://www.linkedin.com/in/flavioamiel/