How do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI? In this episode, we’re joined by Sara Kavanagh from Candidsky. We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape. We cover: How to audit and prioritise content across product, category, and blog pages Mapping content to search intent without overlap or cannibalisation What makes buying guides and comparison pages stand out How to measure success beyond traffic and rankings The impact of AI Overviews on mid-funnel and informational content Whether blogs are still worth it in ecommerce Smart ways to use AI tools for keyword research, content briefs, and SERP analysis Building future-proof strategies that align with commercial goals If you’re looking to build a content strategy for SEO, this episode is packed with practical insights that you can apply straight away.