In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
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In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
SEO Unfiltered
45 minutes
2 years ago
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
What’s up, Marketing Geeks! Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results. In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm custome...
SEO Unfiltered
In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
