In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
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In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
Ep 3.1: Taking a Closer Look at Link-Building Strategies
SEO Unfiltered
39 minutes
2 years ago
Ep 3.1: Taking a Closer Look at Link-Building Strategies
The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation. In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define...
SEO Unfiltered
In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
