In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
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In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content? Key Episode Takeaways Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.Experience vs. Expertise: The si...
SEO Unfiltered
In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the biggest marketing mistake you could possibly make.How embracing AI-inclusive SEO practices like GEO/L...
