Join us for a thought-provoking discussion on the evolution of SEO and the power of user-intent optimization. Our guest for this episode is Baba Hausmann, a seasoned SEO expert with a wealth of knowledge and experience.

Baba shares his insights on how SEO has evolved over the years and the role that user-intent optimization plays in today's digital landscape. He talks about the importance of staying up-to-date with the latest trends in SEO, such as AI content, automation, and traditional methods like backlinks.

Throughout the episode, Baba also shares practical tips on how to prioritize and implement new ideas to enhance your SEO strategy. He emphasizes the importance of understanding the needs of your customers and the benefits of working closely with sales and support teams.

Baba currently works at Mollie as in-house Head of SEO. He has been working in SEO since 2012 and most of his experience comes from working with start-ups, SMBs, and scale-ups. He particularly enjoys the challenge of building the case for SEO, and in his “spare time” he supports and mentors start-ups on SEO.

Baba’s email: baba@seosmann.com
Baba’s LinkedIn: https://www.linkedin.com/in/baptiste-baba-hausmann/

Timestamps:
01:39: Baba’s start in SEO
03:52: Backlinks
06:00: User-intent optimization
07:43: AI content
09:15: Automation/Python and NLP
12:34: Use cases for AI content
16:39: How user-intent optimization has changed Baba’s approach to SEO
20:46: Prioritization and implementation
28:04: How to leverage new trends
32:25: Why everyone in sEO should stop looking at Google updates 
35:42: Why everyone in SEO should spend more time talking to sales and support teams
38:11: Baba’s current projects and contact information