Lady Allyson "LA" Dulnan, a digital content and SEO specialist at SuperStaff, shares her expertise on optimizing your SEO strategy in this episode. We dive right in as Lady Allyson explains how to effectively target long-tail keywords, produce content that ranks, and build authority for your website.
We then explore the nuances of different types of keywords - informational, navigational, and transactional - and how to differentiate between them to achieve maximum impact. Lady Allyson offers valuable insights on the potential drawbacks of AI-generated content and why a human touch is vital for success.
Finally, we discuss the importance of data analysis in staying ahead of the curve on SEO trends. Lady Allyson provides valuable tips on using data to inform your strategy and improve your rankings. This episode is a must-listen for anyone looking to take their SEO game to the next level.
LA currently works as Sub Department Head - Digital Content and SEO for SuperStaff, a call center established in the Philippines and with offices located in the US. For the first year working in the company, she increased visibility from 0.67% to 2.4%. Visibility now as of 2022 is at 4.5-5%.
LA’s LinkedIn: https://www.linkedin.com/in/ladyallysondulnuan
LA’s Email: ldulnuan@superstaff.com
SuperStaff: https://www.superstaff.com/
Keyword Server: https://surferseo.com/keyword-surfer-extension/
SEM Rush: https://www.semrush.com
Timestamps:
01:30: LA’s start in SEO
03:42: Optimizing for long-tail keywords
06:00: Producing content that will rank
07:00: Building Authority
08:34: The start of LA’s interest in long-tail keywords
10:11: Differentiating between informational, navigational, and transactional keywords
12:31: The cons of AI-generated content
13:29: Finding great content writers
14:45: Staying ahead of the curve through data analysis
22:47: Optimizing for keywords with little to no search volume
24:11: What everyone in SEO should stop/start doing
31:28 LA’s current projects and contact info