Navigating the Challenges of Site Migration: Insights from Mahendra Singh

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/8d/41/d0/8d41d0c2-90c7-a359-f442-730109d645f5/mza_16440165971933718404.jpg/600x600bb.jpg

SEO Unveiled: Advanced tactics | Stay on top of rankings

Clay Kramer

17 episodes

1 month ago

SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.

All content for SEO Unveiled: Advanced tactics | Stay on top of rankings is the property of Clay Kramer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Navigating the Challenges of Site Migration: Insights from Mahendra Singh

SEO Unveiled: Advanced tactics | Stay on top of rankings

29 minutes

2 years ago

Navigating the Challenges of Site Migration: Insights from Mahendra Singh

Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion.

Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.

Mahendra’s website: https://mseoconsultant.ca/

Mahendra’s email: mahendra@mseoconsultant.ca

Timestamps:

01:20: Mahendra’s start in SEO

03:37: User experience and user intent

10:36: Page-performance tactics

13:39: Prioritization

14:58: Challenges with large initiatives

17:31: Tips for successful site migrations

20:20: Internal linking

24:24: What everyone in SEO should stop doing

25:52: Directionless content

27:17: Mahendra’s current projects and contact info