Your business is invisible. Not because you're not working hard enough. Not because you don't have the right tools. But because you're doing exactly what everyone else is doing—and that's the problem.
Meet Bill Harper: The guy who turned $29 million into $230 million in 18 months. During a pandemic.
Bill is the CEO and Chief Creative Officer at BrandBoss HQ, a four-time agency founder, and the strategic mind behind transformations for brands like Carfax, Denny's, and Precision Tune Autocare. He's won over 100 industry awards, but here's what matters more: he accidentally built 170,000 TikTok followers by proving that strategic storytelling beats flashy tactics every single time.
Today we're talking about why most businesses are invisible and what to do about it. This isn't about working harder or spending more on ads. It's about the fundamental difference between advertising (what everyone's doing) and branding (what actually works).
What you'll learn
Key takeaways
The big revelation
Everyone's using AI to pump out content faster. They're automating mediocrity. They're becoming a commodity. And Bill's clients? They're going the opposite direction—finding their unique story and telling it in a way that makes them impossible to ignore. One client saw 837% growth over 6 years. Not through AI. Through story.
Action steps
Remember: In a world where everyone's using AI to say the same thing faster, original thought isn't just valuable—it's your only sustainable competitive advantage.
Creators & Guests
If you're tired of being invisible, tired of competing on price, tired of feeling like just another option—this episode will change how you think about marketing forever.
Click here to watch a video of this episode.
#branding #marketing #originalthought #storytelling #brandboss #billharper #servicebusiness #entrepreneurship #marketingstrategy #tiffanyannbottcher #AImarketing #brandstrategy #businessgrowth #tiktokmarketing #businessinvisible