A question that Sonder & Tell gets asked a lot is when a business should start thinking about brand positioning and tone of voice? Kate Hamilton explains that a business should start brand building as soon as possible. This is especially true if you are in a very competitive industry, such as the food space.    Typically, the businesses that go the distance are those that focus on brand positioning and sell something more than just a product.   There’s real power in defining your brand positioning early and telling a story with it. Because your story can inspire your team, your customers, the people you want to hire and investors who want to see evidence of a brand. Like, comment and subscribe to hear more about all things food.   Service Please! Is also on:   YouTube: https://www.youtube.com/channel/UC88hWrBStdMvVDxZnrelRAQ    TikTok https://www.tiktok.com/@service.please    LinkedIn https://www.linkedin.com/in/joshua-paterson-603680210/