In this episode, George breaks down the exact roadmap to generating £600K in annual revenue from a single Small Group Personal Training (SGPT) gym. Drawing from his experience founding INTENT91 - now expanding to a fifth facility in just five years - he explains how simplicity, discipline, and data-led decision-making are key to scaling profitably. With just 150 members, 1 product, 12 sessions a month, a lean team (Founder, GM, 2 Coaches), and 3 core KPIs, George shows how any SGPT gym owner can build a thriving and sustainable business.