In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and 1-1 personal training, and why undercharging will hold your business back. You’ll also learn practical strategies for increasing rates with confidence - from repositioning your value proposition to introducing new pricing for incoming members - so you can build a profitable, sustainable gym that gives you both freedom and financial security.